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City of Industry, CA, USA and Nyon, Switzerland – August 06, 2012 – KWA is excited to announce the appointment of Defiance Airsoft, a newly formed division of Defiance Systems SA, to be its exclusive distributor for Europe. Defiance Airsoft employs a dynamic and knowledgeable team that draws upon years of experience within the shooting industry.

“We couldn’t have found a better partner with a more suitable background and profile to handle our European distribution.” said Peter C Ching, President and CEO of KWA Performance Industries, Inc. He added, “Our relentless pursuit for product performance and customer service excellence have already made KWA a market leader in the US. By working with Defiance Airsoft, we are able to bring the same level of service and support to the European markets. This partnership will strengthen our market positions and reach new customers.”

In addition to supporting various retailers throughout Europe, Defiance Airsoft will also provide European law enforcement agencies and military units with KWA professional training products. Airsoft enthusiasts and tactical professionals will receive warranty and customer support from Defiance Airsoft that parallels KWA’s reputation for customer centric values.

“We are honored to represent KWA, a leading reference and contributor in the airsoft industry. Quality, performance and innovation are the essence of KWA products, an essential requirement to all our customers in Europe“ said Christophe Guignard, CEO of Defiance Systems SA. “This distribution represents the first step of many future joint projects to come, which include accessories optimized for both professional and recreational use.”

KWA products and spare parts will be available through European dealers and retail stores starting October 2012.

For European dealer inquiries: please email: sales@defiance-airsoft.com or visit www.defiance-airsoft.com

About KWA
KWA leads innovation with precision design and high tech manufacturing for engineered performance. With an unparalleled warranty and customer support, KWA strives to ensure the highest customer satisfaction and the very best ownership experience. KWA products are actively used by law enforcement agencies, military units, and civilian enthusiasts around the world.

About Defiance
DEFIANCE® supports operators and professionals with precision engineered and optimized accessories to support their missions and training requirements. In the field of Airsoft Professional Training solutions and recreational platforms, Defiance, through its division Defiance Airsoft, is the exclusive distributor of KWA Performance Industries’ airsoft products for Europe, Middle East and North Africa.

Press Contact
Jean-Paul Dinh
Communication Manager
Ch. de la Vuarpillière 35
1260 Nyon, Switzerland
Phone: +41 22 309 27 27
press@defiance-airsoft.com